CeWe Color Holding AG: CeWe Color starts share buy-back / Hubert Rothärmel reappointed Chairman of the Supervisory Board of CeWe Color

CeWe Color Holding AG / Share Buyback Release of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. ---------------------------------------------------------------------- Oldenburg, 27 April 2007 – The Board of Management of CeWe Color Holding AG (SDax; ISDN DE 0005403901) has resolved, on the basis of authorisation granted at the Annual General Meeting on 26 April 2007, to acquire up to 300,000 own company shares in the period from 26 April 2007 to 25 October 2008. At no point in time may more than 10% of the registered share capital of the company be exceeded. The share buy-back is to be conducted through NORD/LB Norddeutsche Landesbank Girozentrale, Hanover. The registered share capital is made up of 7,380,000 denominated bearer shares and 20 denominated registered shares, comprising an arithmetical proportion of the registered share capital of EUR 2.60 per share respectively. The company does not hold any shares at present. The shares, up to 300,000 in number, are also to be used for possible corporate takeovers, for employee shares or for a possible call in. The price per share to be paid by the company (excluding extra acquisition charges) may not exceed or fall short of the stock-exchange quotation by more than 10 %. The respective authoritative stock exchange quotation is the share price of the company determined in Xetra trade on the Frankfurt Stock Exchange (or the follow-up system which replaces the Xetra system). The share buy-back is being conducted by NORD/LB. The bank will reach a decision on the point in time of acquisition of the company's own shares independently of the company and will not be influenced by the company on taking its decision. The repurchase of shares in accordance with this Board of Management resolution is being conducted according to § 20a WpHG (German Securities Trading Act). Acquisition is to be conducted at the best price and on protection of interests. Not more than 25% of the average daily trading volume of the last 20 stock-exchange trading days prior to the acquisition date may be acquired on any given day. In its constituent meeting the Supervisory Board of CeWe Color reappointed Herr Hubert Rothärmel as Chairman of the Supervisory Board of the company on 26 April 2007. Herr Fromm was reappointed Deputy Chairman of the Supervisory Board of the company. About CeWe Color: Photo service provider CeWe Color, with 20 highly-technical photofinishing plants and a staff of 3,300 employees in 19 European countries, is both market and technological leader. Every year, more than 3.0 billion colour prints are supplied to 60,000 customers from the trade. In 2005 turnover amounted to EUR 431.1 million. CeWe Color is 'first mover' in the launch of new digital technologies and products such as ordering digital photos through retailers' websites, or in products such as the DigiFoto concept for retail stores. In 1961, CeWe Color was founded by Senator h.c. Heinz Neumüller and, with Hubert Rothärmel at the helm, the company went public in 1993. CeWe Color Holding AG is listed on the SDAX. Should you have any queries, please contact: CeWe Color Holding AG, Hella Hahm, Tel.: 0441 / 404 - 400 (Secretary – 234) or 0171 / 34 50 530, Fax: 0441 / 404-421, email: hella.hahm@cewecolor.de Internet: www.cewecolor.com DGAP 27.04.2007 ---------------------------------------------------------------------- Language: English Issuer: CeWe Color Holding AG Meerweg 30-32 26133 Oldenburg Deutschland Phone: +49 (0)441 40 4-1 Fax: +49 (0)441 40 4-42 1 E-mail: info@cewecolor.de www: www.cewecolor.de ISIN: DE0005403901 WKN: 540390 Indices: SDAX Listed: Geregelter Markt in Berlin-Bremen, Frankfurt (Prime Standard); Freiverkehr in Düsseldorf, Hamburg, München, Stuttgart End of News DGAP News-Service ---------------------------------------------------------------------------