CeWe Color Holding AG: CeWe commences with share buy-back

CeWe Color Holding AG / Miscellaneous Ad hoc announcement according to § 15 WpHG transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. ---------------------------------------------------------------------- CeWe commences with share buy-back Oldenburg, August 7, 2006 – The Board of Management of CeWe Color Holding AG (SDax; ISDN DE 0005403901) has resolved, on the basis of authorisation granted at the Annual General Meeting on 1 June 2006, to acquire up to 540,000 own company shares in the period from August 8, 2006 to December 1, 2007. At no point in time may more than 10 % of the registered share capital of the company be exceeded. The share buy-back is to be concluded by NORD/LB Norddeutsche Landesbank Girozentrale, Hanover. Before the share buy-back programme commenced, CeWe Color Holding AG had already recalled 600,000 own company shares, hence reducing the registered share capital of the company to EUR 14,040,052.00. The registered share capital is now divided into 5,400,000 denominated bearer shares and 20 denominated registered shares, comprising an arithmetical proportion of the registered share capital of EUR 2.60 per share respectively. The calling in of own company shares means that at present none of the shares are held by the company. The 540,000 own company shares are for possible company takeovers, for the Stock Option Plan implemented in September 2005 (application volume: 199,500 shares) as well as for another call in. The price per share to be paid by the company (excluding extra acquisition charges) may not exceed or fall short of the stock-exchange quotation by more than 10 %. The respective authoritative stock exchange quotation is the share price of the company determined in Xetra trade on the Deutsche Börse AG (or the follow-up system which replaces the Xetra system). The share buy-back is being conducted by NORD/LB. The bank will reach a decision on the point in time of acquisition of the company's own shares independently of the company and will not be influenced by the company on taking its decision. The re-purchase of shares under this resolution taken by the Board of Management will be conducted in 20 a Paragraph of the WpHG (German Securities Trading Act). Acquisition is to be conducted at the best price and on protection of interests. Not more than 25% of the average daily trading volume of the last 20 stock-exchange trading days prior to the acquisition date may be acquired on any given day. About CeWe Color: Photo service provider CeWe Color, with 20 highly-technical photofinishing plants and a staff of 3,300 employees in 19 European countries, is both market and technological leader. Every year, more than 3.0 billion colour prints are supplied to 60,000 customers from the trade. In 2005 turnover amounted to EUR 431.1 million. CeWe Color is “first mover” in the launch of new digital technologies and products such as ordering digital photos through retailers' websites, or in products such as the DigiFoto concept for retail stores. In 1961, CeWe Color was founded by Senator h.c. Heinz Neumüller and, with Hubert Rothärmel at the helm, the company went public in 1993. CeWe Color Holding AG is listed on the SDAX. Should you have any queries, please contact: CeWe Color Holding AG, Hella Hahm, Tel.: 0441 / 404 - 400 (Secretary – 234) or 0171 / 34 50 530, Fax: 0441 / 404-421, email: hella.hahm@cewecolor.de Internet: www.cewecolor.com DGAP 07.08.2006 ---------------------------------------------------------------------- Language: English Issuer: CeWe Color Holding AG Meerweg 30-32 26133 Oldenburg Deutschland Phone: +49 (0)441 40 4-1 Fax: +49 (0)441 40 4-42 1 E-mail: info@cewecolor.de WWW: www.cewecolor.de ISIN: DE0005403901 WKN: 540390 Indices: SDAX Listed: Geregelter Markt in Berlin-Bremen, Frankfurt (Prime Standard); Freiverkehr in Düsseldorf, Hamburg, München, Stuttgart End of News DGAP News-Service ---------------------------------------------------------------------------